Logo
  • Home
  • ·Media
  • ·FRAME Modern Man 2023 ad campaign portrait
BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Man wearing a black overcoat and turtleneck against a grey studio backdrop

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

man in black coatblack coatman in turtleneckturtleneckman posingman portrait

Description

This black-and-white portrait from the FRAME Modern Man 2023 ad campaign features a man posing against a neutral grey studio seamless backdrop. He is wearing a heavy dark overcoat over a matching turtleneck sweater, with one hand casually placed in his coat pocket. The lighting is soft and directional, creating subtle highlights along the shoulders and framing his face as he looks directly toward the camera with a calm expression. The photograph was directed by Erik Torstensson.

Style

Vertical, Commercial, Monochrome, Clean

Industries

High Street Fashion

Color

Jet Black (100%)

Background

Grey Seamless

Context

Advertising Campaign