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BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Man from behind wearing a blue denim jacket and matching jeans against a solid dark grey background

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

man in blue denim jacketblue denim jacketdenim jacketman wearing denim jacketman in jeansblue jeansjeans

Description

This photograph from the FRAME 'Modern Man' 2023 advertising campaign features a male model viewed from behind against a neutral grey studio backdrop. He wears a blue denim jacket with contrasting stitching and a small white brand label near the lower hem, paired with matching blue denim jeans and a dark knit layer underneath. The lighting is soft and directed, accentuating the texture of the denim fabric and the braided hairstyle of the subject. Shot by photographer Erik Torstensson, the composition captures a clean and contemporary menswear aesthetic.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Denim (60%)
Jet Black (20%)
Pure White (20%)

Background

Grey Seamless

Context

Advertising Campaign