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  • ·FRAME Modern Man 2023 Leather Jacket Portrait
BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Man in a dark leather jacket with a shearling collar looking aside against a studio background in a black and white portrait.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

man in leather jacketleather jacket with shearling collarshearling collar leather jacketleather bomber jacketshearling jacketleather jacket

Description

A black and white portrait captured by Erik Torstensson for the FRAME Modern Man 2023 advertising campaign. The subject is styled in a zipped leather bomber jacket featuring a thick shearling collar, silver rings on his fingers, and a delicate chain necklace. Lit with directional soft studio lighting creating subtle shadows, the composition places the man against a seamless grey backdrop in a relaxed, contemplative pose.

Style

Vertical, Commercial, Moody, Monochrome

Techniques

Soft Light

Industries

Menswear

Color

Off-Black (70%)
Light Grey (20%)

Background

Grey Seamless

Context

Advertising Campaign