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  • ·FRAME Modern Man 2023 Campaign Portrait by Erik Torstensson
BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Black man wearing sunglasses and a denim jacket adjusting his glasses against a grey background for FRAME Modern Man campaign

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

black man wearing sunglassesblack manman wearing sunglassessunglassesdenim jacketman in denim jacketdiamond necklacewristwatch

Description

This striking portrait from the FRAME Modern Man 2023 ad campaign features a black man adjusting his dark sunglasses against a seamless grey background. He wears a textured denim jacket layered over a dark knit top, accessorized with diamond-encrusted chain necklaces and a metallic wristwatch. The high-contrast black and white grading emphasizes the rich textures of his braided hair, full beard, and denim fabric. Photographed by Erik Torstensson, the image captures a confident and bold attitude characteristic of modern menswear advertising.

Style

Editorial, Vertical, Monochrome, Clean

Industries

Menswear

Color

Charcoal (60%)
Jet Black (40%)

Background

Grey Seamless

Context

Advertising Campaign