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  • ·FRAME Modern Man 2023 Campaign by Erik Torstensson
BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Monochrome portrait of a man wearing clear square glasses with a chain, layered pearl necklaces, and a dark cap against a grey background.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

man in clear glassesclear geometric glassesclear glasseslayered necklacespearl necklaceblack baseball capbaseball capshearling jacket collarshearling jacket

Description

A high-contrast black and white close-up portrait featuring a man wearing clear geometric glasses fitted with an attached eyewear chain, layered pearl and link necklaces, a dark baseball cap, and a shearling-lined collar. Photographed by Erik Torstensson for FRAME's 'Modern Man' 2023 advertising campaign. The subject is framed in profile against a smooth grey backdrop, illuminated with focused studio light that defines facial contours and intricate accessory details.

Style

Vertical, Commercial, Moody, Monochrome

Techniques

Low-key / chiaroscuro

Industries

Menswear

Color

Jet Black (50%)
Off-White (20%)

Background

Grey Seamless

Context

Advertising Campaign