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BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Man in an oversized tweed double-breasted overcoat and silver pendant necklace against a studio backdrop in black and white.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

man in tweed coatman wearing tweed coattweed overcoattweed coatoversized overcoatdouble breasted coat

Description

A black and white studio portrait featuring a man wearing an oversized, textured tweed double-breasted overcoat layered over a dark sweater. He wears a delicate silver chain with a pendant necklace, standing and looking directly toward the camera. Photographed by Erik Torstensson for FRAME's 'Modern Man' 2023 advertising campaign, the frame features soft directional lighting against a smooth seamless grey studio backdrop.

Style

Vertical, Commercial, Monochrome, Clean

Techniques

Soft Light

Industries

Menswear

Color

Charcoal (60%)
Jet Black (40%)

Background

Grey Seamless

Context

Advertising Campaign