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  • ·FRAME Modern Man 2023 Campaign Starring Rudy Gay
BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Rudy Gay flexing biceps in dark sunglasses and a black knit mesh tank top against a studio background.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

rudy gayman flexing bicepsblack man flexingblack manblack mesh tank topmesh tank topblack tank topangular sunglassesdark sunglassessilver chain necklacechain necklace

Description

A monochrome studio portrait from the FRAME 'Modern Man' 2023 advertising campaign, photographed and creative directed by Erik Torstensson. Athlete Rudy Gay is captured from the chest up, flexing both arms with clenched fists while looking directly forward. He wears geometric dark sunglasses, a silver chain necklace, a metallic wristwatch, and a textured black mesh sleeveless tank top. Script tattoos reading 'Me Against' and 'the World' are visible along his inner biceps against a smooth grey backdrop.

Style

Horizontal, Commercial, Monochrome, Clean

Techniques

Soft Light

Industries

Menswear

Color

Jet Black (70%)
Silver (20%)

Background

Grey Seamless, Sports Venue

Context

Advertising Campaign