FRAME 'Modern Man' 2023 Ad Campaign 2023

About

A monochrome studio portrait from the FRAME 'Modern Man' 2023 advertising campaign, photographed and creative directed by Erik Torstensson. Athlete Rudy Gay is captured from the chest up, flexing both arms with clenched fists while looking directly forward. He wears geometric dark sunglasses, a silver chain necklace, a metallic wristwatch, and a textured black mesh sleeveless tank top. Script tattoos reading 'Me Against' and 'the World' are visible along his inner biceps against a smooth grey backdrop.