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BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Black and white portrait of a man wearing a tweed blazer, white t-shirt, chain necklace, and a metal wristwatch.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

black man posingblack manman posingtextured tweed blazertweed blazerblazerwhite t shirtt shirtmetal wristwatchwristwatchchain necklacenecklace

Description

This black and white portrait features a Black man captured in a medium close-up shot for the FRAME Modern Man 2023 ad campaign, photographed by Erik Torstensson. The subject gazes downward with a thoughtful expression, wearing a textured tweed blazer over a plain white t-shirt. Visible accessories include a delicate chain necklace and a prominent metal wristwatch worn on his right wrist. The lighting is soft yet directional, highlighting the fabric textures and facial features against a neutral, seamless studio background.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

Designer Fashion

Color

Pure White (50%)
Charcoal (50%)

Background

Grey Seamless

Context

Advertising Campaign