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  • ·FRAME Modern Man ad campaign portrait by Erik Torstensson
BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Monochrome portrait of a man wearing dark sunglasses and a textured knit sweater with his hand to his head against a dark studio backdrop.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

man in knit sweaterknit sweatersweaterman wearing sunglassessunglassesblack man posingblack manman posing

Description

This monochrome studio portrait for the FRAME Modern Man 2023 ad campaign was photographed by Erik Torstensson. The image features a man wearing dark sunglasses and a heavy textured knit sweater, posed with one hand raised to his head. The composition employs dramatic directional lighting that creates strong highlights and deep shadows across the subject and plain backdrop. The textured knit pattern of the sweater and the polished frames of the sunglasses stand out sharply against the dark tonal range of the monochrome grading.

Style

Editorial, Vertical, Commercial, Monochrome

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (50%)

Background

Black Seamless

Context

Advertising Campaign