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  • ·FRAME Modern Man 2023 Campaign Sunglasses Portrait
BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Monochrome portrait of a Black man wearing dark sunglasses and a black jacket with white piping against a grey studio backdrop.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

black man wearing sunglassesman wearing sunglassesblack manblack sunglassessunglassesblack jacket with white pipingblack jacket with white trimblack jacketjacket with white trim

Description

A striking black-and-white portrait created for FRAME's 'Modern Man' 2023 advertising campaign, photographed and creatively directed by Erik Torstensson. The composition captures a Black man from the chest up, posed at a three-quarter angle against a seamless studio backdrop. He wears oversized dark sunglasses, a silver paperclip chain necklace, a textured knit top, and a structured black jacket detailed with white contrast piping along the collar and zipper line. Studio lighting sculpts his facial contours while deep monochrome contrast emphasizes the clean lines and textures of the menswear styling.

Style

Vertical, Commercial, Monochrome, Clean

Techniques

Soft Light

Industries

Menswear

Color

Jet Black (90%)

Background

Grey Seamless

Context

Advertising Campaign