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  • ·FRAME Modern Man Ad Campaign portrait by Erik Torstensson
BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Black man wearing a denim jacket and distressed jeans against a dark studio background for FRAME

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

black man wearing denim jacketman wearing denim jacketdenim jacketman in denim jacketblack manman

Description

This monochrome portrait for the FRAME Modern Man 2023 ad campaign features a black man captured against a dark studio backdrop. The subject wears a denim trucker jacket, a textured dark top, layered necklaces, sunglasses, and distressed denim jeans with frayed knees. Shot by photographer and chief creative director Erik Torstensson, the composition uses low-key studio lighting to create deep shadows and a stark tonal contrast. The directional light sculpts the contours of the jacket and highlights the textured layers, emphasizing the tactile qualities of the denim and knit fabrics.

Style

Vertical, Commercial, Monochrome, Matte

Techniques

Low-key / chiaroscuro

Industries

Designer Fashion

Color

Jet Black (50%)
Charcoal (50%)

Background

Black Seamless

Context

Advertising Campaign