Logo
  • Home
  • ·Media
  • ·FRAME Modern Man Campaign Portrait
Brand
FRAME
Project'Modern Man' 2023 Ad Campaign
Portrait of a blonde man wearing a dark plaid shirt against a solid grey background

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

blonde man portraitblonde manman portraitdark plaid shirtplaid shirtshirtearrings

Description

This portrait from the FRAME Modern Man 2023 ad campaign, photographed by Erik Torstensson, features a young man with short blonde hair and blue eyes looking slightly upward. He is wearing a dark charcoal and black plaid patterned button-up shirt with a pointed collar. Visible details include small metallic hoop earrings in his left earlobe and subtle texture on the shirt fabric. The composition is a close-up profile shot set against a plain neutral grey seamless background with soft, even studio lighting.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Menswear

Color

Charcoal (70%)
Jet Black (30%)

Background

Grey Seamless

Context

Advertising Campaign