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  • ·FRAME Modern Man Campaign Portrait by Erik Torstensson
BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Portrait of a man in a textured striped sweater against a neutral grey studio background for FRAME Modern Man campaign.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

man in striped sweaterstriped sweaterman portraitblack man posingblack manman

Description

This black and white studio portrait from the FRAME Modern Man 2023 ad campaign features a male model wearing a striped textured sweater and dark trousers against a neutral backdrop. Photographed by Erik Torstensson, the image employs directional lighting to create soft shadows and highlight the tactile qualities of the knitwear. The composition is structured vertically, capturing the subject from the chest up with a thoughtful expression.

Style

Editorial, Vertical, Commercial, Monochrome

Industries

Menswear

Color

Jet Black (50%)
Pure White (50%)

Background

Grey Seamless

Context

Advertising Campaign