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  • ·FRAME Modern Man 2023 Campaign by Erik Torstensson
BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Man posing in a black buttoned jacket and matching dark trousers with hands in pockets against a grey studio backdrop.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

man in black jacketman in denim jacketblack denim jacketdenim jacketblack jacketman wearing black turtleneckblack turtleneckblack jeansman with hands in pockets

Description

A monochrome three-quarter portrait captures a male model posed against a smooth grey studio sweep for the FRAME 'Modern Man' 2023 advertising campaign, directed and photographed by Erik Torstensson. The subject is styled in a dark button-up denim jacket layered over a turtleneck top and tailored black jeans, standing with hands relaxed inside the front pockets. Directional studio light accents facial features and highlights the metallic buttons along the front placket.

Style

Vertical, Commercial, Monochrome, Clean

Techniques

Soft Light

Industries

Menswear

Color

Jet Black (90%)

Background

Grey Seamless

Context

Advertising Campaign