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  • ·FRAME Modern Man 2023 Campaign by Erik Torstensson
BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Man in sunglasses wearing a black sleeveless knit tank top and distressed ripped jeans in a monochrome studio portrait.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

man in ripped jeansman wearing tank topblack knit tank topknit tank topsleeveless tank topdistressed denim jeansripped jeansdistressed jeanswide leg jeans

Description

Captured by Erik Torstensson for the FRAME 'Modern Man' 2023 advertising campaign, this full-length monochrome portrait highlights contemporary menswear styling. The subject stands against a seamless studio backdrop wearing a dark sleeveless textured knit tank, wide-leg distressed denim jeans with open knee tears, and dark sunglasses. The look is accessorised with a chunky link chain necklace, bracelet, wristwatch, and showcases an arm tattoo under directional studio lighting.

Style

Vertical, Commercial, Monochrome, Clean

Techniques

Soft Light

Industries

Menswear

Color

Jet Black (50%)
Medium Grey (50%)

Background

Grey Seamless

Context

Advertising Campaign