Brand

FRAME 'Modern Man' 2023 Ad Campaign 2023
Associated creatives
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Description
Captured by Erik Torstensson for the FRAME 'Modern Man' 2023 advertising campaign, this full-length monochrome portrait highlights contemporary menswear styling. The subject stands against a seamless studio backdrop wearing a dark sleeveless textured knit tank, wide-leg distressed denim jeans with open knee tears, and dark sunglasses. The look is accessorised with a chunky link chain necklace, bracelet, wristwatch, and showcases an arm tattoo under directional studio lighting.