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  • ·FRAME Modern Man 2023 Campaign by Erik Torstensson
BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Full-length black and white portrait of a bearded man wearing a long textured overcoat, dark shirt, and trousers.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

man in textured overcoatman in overcoattextured overcoatlong overcoatovercoatdark collared shirtcollared shirtdark trousers

Description

Full-length black and white portrait from FRAME's 'Modern Man' 2023 advertising campaign, photographed by Erik Torstensson. The subject stands centrally against a neutral studio backdrop, styled in a long textured tweed overcoat worn over an unbuttoned dark collared shirt and tailored trousers. Studio lighting defines the rich fabric textures, draped silhouette, and subtle pendant necklace.

Style

Vertical, Commercial, Monochrome, Clean

Techniques

Soft Light

Industries

Menswear

Color

Jet Black (50%)
Medium Grey (40%)

Background

Grey Seamless, Sports Venue

Context

Advertising Campaign