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BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Black and white portrait of a man with his hand over his chest wearing a dark collared shirt over a white t-shirt.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

man with hand on chestman touching chestman in black button downblack button down shirtblack collared shirtwhite undershirtwhite crewneck t shirt

Description

A black-and-white studio portrait captured for the FRAME Modern Man 2023 advertising campaign. The subject poses against a neutral backdrop with his left hand placed gently over his chest, showcasing a ring on his pinky finger. He wears a dark button-up shirt unbuttoned at the collar to reveal a crisp white crewneck undershirt underneath. Directional studio lighting illuminates his facial features, short-cropped hair, small hoop earrings, and subtle neck tattoo.

Style

Vertical, Commercial, Monochrome, Clean

Techniques

Soft Light

Industries

Menswear

Color

Jet Black (60%)
Pure White (20%)

Background

Grey Seamless

Context

Advertising Campaign