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BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Black man wearing sunglasses, a black tank top, and distressed jeans against a grey studio backdrop.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

black man posingblack manman posingblack tank topdistressed jeansripped jeanssunglasses

Description

This studio portrait from the FRAME Modern Man 2023 ad campaign, photographed by Erik Torstensson, features a man posing against a seamless grey backdrop. The subject wears dark sunglasses, a textured black tank top, and light-colored distressed denim jeans with frayed knee rips. Accessories include a thin chain necklace and wrist jewelry. The lighting is directional, casting soft shadows that highlight the textures of his clothing and defined posture.

Style

Editorial, Vertical, Commercial, Monochrome

Techniques

Low-key / chiaroscuro

Industries

High Street Fashion

Color

Jet Black (50%)
Medium Grey (50%)

Background

Grey Seamless

Context

Advertising Campaign