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BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Monochrome portrait of Cherokee Jack wearing a heavy marled knit sweater, a pendant necklace, and silver rings.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

cherokee jackmarled knit sweatertextured knit sweaterknit sweatersilver pendant necklacependant necklacesilver signet ringsignet ringsilver ringmale model long hairman with long hair

Description

Captured in black and white for FRAME's 'Modern Man' 2023 advertising campaign by photographer and Chief Creative Director Erik Torstensson, model Cherokee Jack looks directly at the camera with an intense, steady gaze. He wears a thick, marled textured knit sweater, pulling gently at the neckline to reveal a layered silver pendant necklace. Adorned with a signet ring on his finger, his hands frame the collar beneath long dark hair. The portrait features focused studio lighting with soft contrast against a smooth, dark neutral backdrop.

Style

Vertical, Commercial, Moody, Monochrome

Techniques

Soft Light

Industries

Menswear

Color

Charcoal (50%)
Medium Grey (30%)
Jet Black (20%)

Background

Grey Seamless

Context

Advertising Campaign