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BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Portrait of a man with long dark hair wearing a denim jacket and necklace against a grey backdrop.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

man with long dark hairlong dark hairman wearing denim jacketdenim jacketman posingpendant necklacenecklace

Description

This black and white studio portrait features a man with long dark hair posing with his hands behind his head. He wears a denim jacket over a plain t-shirt, accessorized with a pendant necklace and a bracelet. The lighting creates soft highlights across his face and jacket textures. Captured by photographer Erik Torstensson for FRAME's 2023 Modern Man ad campaign, the image emphasizes clean studio framing and sharp monochrome tones.

Style

Editorial, Vertical, Monochrome, Clean

Industries

Menswear

Color

Charcoal (80%)
Pure White (20%)

Background

Grey Seamless

Context

Advertising Campaign