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  • ·Taylor Fritz for FRAME Modern Man 2023 Campaign
BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Tennis player Taylor Fritz wearing a dark suede overshirt and trousers in a monochrome studio portrait.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

taylor fritzsuede overshirtsuede jacketbutton up overshirtman in suede shirtwhite man standingwhite manman standing

Description

Professional tennis player Taylor Fritz is photographed in black and white for the FRAME 'Modern Man' 2023 advertising campaign, directed and shot by Erik Torstensson. Fritz stands angled toward the right in a medium three-quarter framing, dressed in a structured suede overshirt with flap chest pockets layered over a dark crewneck t-shirt and paired with relaxed trousers. A subtle chain necklace catches the soft directional studio light, which carves gentle highlights along his jawline and curly hair against a seamless medium-toned backdrop.

Style

Vertical, Commercial, Moody, Monochrome

Techniques

Low-key / chiaroscuro

Industries

Menswear

Color

Charcoal (50%)
Off-Black (50%)

Background

Grey Seamless, Sports Venue

Context

Advertising Campaign