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BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Black man wearing a dark collared jacket and distressed jeans posing in a studio for FRAME Modern Man campaign

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

black manman in dark jacketblack man in jacketdark collared jacketcollared jacketdistressed jeanslight wash jeansdenim jeans

Description

This black and white portrait features a black man posing in a studio setting for the FRAME Modern Man 2023 ad campaign, photographed by Erik Torstensson. The subject is wearing a dark, button-up collared jacket with striped ribbed hems and cuffs, layered over a textured knit top, paired with distressed light-wash denim jeans. He stands in front of a curved studio backdrop with lighting equipment visible in the background. The lighting creates subtle contrast across his face and attire, highlighting the textures of the garments.

Style

Editorial, Vertical, Monochrome

Industries

High Street Fashion

Color

Jet Black (70%)
Medium Grey (30%)

Background

Grey Seamless

Context

Advertising Campaign