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  • ·FRAME Modern Man ad campaign portrait by Erik Torstensson
BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Monochrome portrait of a long-haired man wearing sunglasses, a textured knit sweater, and dark distressed jeans against a plain background

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

man wearing sunglasses and knit sweaterman wearing sunglassesknit sweaterman with long hairdistressed jeanssunglasses

Description

This monochrome portrait from the FRAME Modern Man 2023 ad campaign was photographed by Erik Torstensson. The subject stands with arms crossed, wearing sunglasses, layered necklaces, a textured knit sweater, and dark distressed jeans. Captured against a plain studio background, the high-contrast lighting emphasizes the fabric textures and details of the apparel.

Style

Editorial, Vertical, Monochrome, Gritty

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Charcoal (50%)
Jet Black (50%)

Background

Grey Seamless

Context

Advertising Campaign