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  • ·FRAME Modern Man 2023 Campaign by Erik Torstensson
BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Black man wearing a black varsity jacket and distressed jeans posing in black and white against a studio backdrop.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

black man wearing varsity jacketblack man in bomber jacketblack manvarsity jacketbomber jacketdistressed denim jeansripped jeansdenim jeans

Description

A monochrome studio portrait captured for FRAME's 'Modern Man' 2023 advertising campaign by photographer and Chief Creative Director Erik Torstensson. The image features a young Black man standing against a seamless grey backdrop, styled in a black collared bomber jacket with white striped trim, a dark undershirt, and faded distressed denim with ripped knees. The composition uses high-contrast, directional lighting to create deep shadows and highlight the textures of the apparel.

Style

Vertical, Commercial, Monochrome

Techniques

Soft Light

Industries

Menswear

Color

Jet Black (60%)
Medium Grey (40%)

Background

Grey Seamless

Context

Advertising Campaign