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Portrait of a man wearing a textured knit sweater against a neutral grey studio background for FRAME Modern Man campaign.

FRAME 'Modern Man' 2023 Ad Campaign 2023

About

This portrait from the FRAME Modern Man 2023 advertising campaign features a man wearing a heavy, textured knit sweater against a neutral grey studio background. The subject is posed with a hand resting on his opposite shoulder, wearing a thin silver chain necklace. Photographed by Erik Torstensson, the image utilizes soft studio lighting and a monochrome palette to create a clean, classic aesthetic.

Brand

FRAME

Project

FRAME 'Modern Man' 2023 Ad Campaign 2023

Keywords

man in textured knit sweaterman in knit sweatertextured knit sweaterknit sweatermanman wearing necklacesilver chain necklacenecklace

Credits

Erik Torstensson
Frame Chief Creative Director
Erik Torstensson
Photographer
Cherokee Jack
Models
Tanner Reese
Models
Bobby Okereke
Models

Styles

VerticalCommercialMonochrome

Industries

Menswear

Background

Grey Seamless

Context

Advertising Campaign