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  • ·FRAME Modern Man 2023 Campaign Portrait by Erik Torstensson
BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Portrait of a man wearing a textured knit sweater against a neutral grey studio background for FRAME Modern Man campaign.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

man in textured knit sweaterman in knit sweatertextured knit sweaterknit sweatermanman wearing necklacesilver chain necklacenecklace

Description

This portrait from the FRAME Modern Man 2023 advertising campaign features a man wearing a heavy, textured knit sweater against a neutral grey studio background. The subject is posed with a hand resting on his opposite shoulder, wearing a thin silver chain necklace. Photographed by Erik Torstensson, the image utilizes soft studio lighting and a monochrome palette to create a clean, classic aesthetic.

Style

Vertical, Commercial, Monochrome

Industries

Menswear

Color

Charcoal (100%)

Background

Grey Seamless

Context

Advertising Campaign