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BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Monochrome portrait of a man wearing thick-rimmed glasses and a dark jacket with arms crossed against a grey backdrop

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

man in thick rimmed glassesman with arms crossedman in dark jacketthick rimmed glassesdark jacketman

Description

This monochrome photographic portrait is part of the 'Modern Man' 2023 ad campaign for FRAME, photographed by Erik Torstensson. The subject is captured in profile with arms crossed, wearing thick-rimmed black glasses and a dark jacket. The lighting is directional, creating subtle contrast across the facial features against a neutral grey studio background. The composition employs a vertical framing style with monochromatic tones.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Low-key / chiaroscuro

Industries

Menswear

Color

Jet Black (70%)
Medium Grey (30%)

Background

Grey Seamless

Context

Advertising Campaign