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  • ·FRAME Modern Man Ad Campaign portrait by Erik Torstensson
BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Man wearing sunglasses, black t-shirt, and dark trousers standing against a seamless grey backdrop

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

man in black t shirtman in black shirtblack t shirtblack shirtman wearing sunglassessunglassesdark trousersman standing

Description

This portrait from the FRAME Modern Man 2023 ad campaign was photographed by Erik Torstensson. The subject stands centrally against a clean neutral grey backdrop, wearing sunglasses, a plain black crewneck t-shirt, and dark pleated trousers with his hands in his pockets. A delicate silver chain necklace rests against his chest. The lighting is directional and crisp, creating subtle shadows and defining the minimalist composition. The image has been graded in monochrome, highlighting the textures of the apparel.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

High Street Fashion

Color

Jet Black (80%)
Silver (20%)

Background

Grey Seamless

Context

Advertising Campaign