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BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Black man in profile wearing a denim jacket against a neutral gradient background for FRAME Modern Man campaign.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

black man in profileblack manman in profiledenim jacketman wearing denim jacket

Description

This black and white portrait features a Black man captured in profile wearing a textured denim jacket. He has short hair and a mustache, posing with his eyes closed against a seamless studio background. The lighting creates subtle contrast across his facial features and the denim fabric texture. This image is part of the Modern Man 2023 ad campaign by FRAME, photographed by Erik Torstensson.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Low-key / chiaroscuro

Industries

High Street Fashion

Color

Charcoal (100%)

Background

Grey Seamless

Context

Advertising Campaign