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  • ·Taylor Fritz for FRAME 'Modern Man' 2023 Campaign
BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Black and white portrait of tennis player Taylor Fritz wearing a suede overshirt jacket for FRAME's Modern Man campaign.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

taylor fritztaylor fritz portraitman in suede jacketsuede jacketsuede overshirttaylor fritz frame

Description

A black and white studio portrait of professional tennis player Taylor Fritz for FRAME's 'Modern Man' 2023 advertising campaign, photographed by Erik Torstensson. Fritz is captured in three-quarter profile wearing a dark suede button-up overshirt over a crewneck t-shirt with a thin chain necklace. Directed directional lighting casts soft shadows across his face and highlights the texture of the suede garment against a seamless grey backdrop.

Style

Vertical, Commercial, Moody, Monochrome

Techniques

Low-key / chiaroscuro

Industries

Menswear

Color

Charcoal (60%)
Off-Black (40%)

Background

Grey Seamless

Context

Advertising Campaign