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BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Black man with braided hair wearing a blue denim jacket looking over his shoulder against a grey background.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

black man in denim jacketblack manman in denim jacketblue denim jacketdenim jacketjean jackettrucker jacketblue jeans

Description

A side profile portrait from the FRAME 'Modern Man' 2023 advertising campaign, photographed by Erik Torstensson. The subject, a Black man with cornrow braids and a neatly trimmed beard, turns his head to look back toward the camera over his shoulder. He is styled in double denim, wearing a medium-wash blue denim trucker jacket layered over a dark undershirt and matching jeans. The shot is captured in soft studio lighting against a clean, neutral grey seamless backdrop.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Menswear

Color

Denim (70%)
Off-Black (20%)

Background

Grey Seamless, Sports Venue

Context

Advertising Campaign