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BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Black man wearing sunglasses, a dark zip-up bomber jacket, and distressed wide-leg jeans posing against a seamless grey backdrop.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

black man wearing sunglassesblack manman wearing sunglassesblack bomber jacketbomber jacketdistressed denim jeansdistressed jeansripped jeanswide leg jeansdark sunglasses

Description

A full-length monochrome studio portrait created for FRAME's 'Modern Man' 2023 ad campaign, photographed by Erik Torstensson. The subject stands facing slightly off-camera with hands in his pockets, wearing black rectangular sunglasses and a dark buttoned bomber jacket with white edge piping over an undershirt. He is styled in loose-fitting, distressed light denim jeans featuring heavy tearing at the knee. The scene is shot against a smooth, seamless grey studio background illuminated with soft, controlled directional lighting.

Style

Vertical, Commercial, Monochrome, Minimalist

Techniques

Soft Light

Industries

Menswear

Color

Jet Black (50%)
Medium Grey (40%)

Background

Grey Seamless

Context

Advertising Campaign