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BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Man in dark sunglasses and a black knit sweater wearing a pendant necklace against a studio background.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

man in black knit sweaterman in sweaterblack knit sweaterknit sweaterchunky crewneck sweaterblack sweaterdark sunglassesblack sunglassespendant necklacesilver necklace

Description

A black-and-white studio portrait from the FRAME 'Modern Man' 2023 advertising campaign photographed by Erik Torstensson. The man poses facing forward wearing dark rectangular sunglasses, a textured chunky knit crewneck sweater, dark trousers, and a silver pendant necklace. The composition is framed as a medium close-up against a clean, neutral seamless backdrop with soft studio illumination.

Style

Vertical, Commercial, Monochrome, Minimalist

Techniques

Soft Light

Industries

Menswear

Color

Jet Black (80%)

Background

Grey Seamless

Context

Advertising Campaign