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BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Jarred Vanderbilt posing in a black leather vest and trousers against a grey studio backdrop in a black and white portrait.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

jarred vanderbiltman in leather vestblack manleather vestblack vestsleeveless vest

Description

Athlete and model Jarred Vanderbilt poses for the FRAME 'Modern Man' 2023 advertising campaign, photographed and creative directed by Erik Torstensson. Rendered in high-contrast monochrome, the three-quarter profile portrait highlights Vanderbilt wearing a dark leather sleeveless vest and matching utilitarian trousers. Natural arm tattoos, braided hair, and subtle jewellery accent the minimalist styling against a seamless neutral studio backdrop. Focused directional studio lighting sculpts the contours of the subject and emphasizes the smooth leather texture.

Style

Vertical, Commercial, Moody, Monochrome

Techniques

Low-key / chiaroscuro

Industries

Menswear

Color

Jet Black (70%)
Charcoal (30%)

Background

Grey Seamless, Transport Hub

Context

Advertising Campaign