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BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Full-length black and white portrait of a man wearing a textured grid-knit sweater and dark trousers against a studio backdrop.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

man in knit sweaterknit sweatertextured sweaterblack man standingblack manwide leg trousersdark trouserswhite sneakers

Description

Full-length monochrome studio portrait created for FRAME's 'Modern Man' 2023 advertising campaign, photographed and directed by Erik Torstensson. The subject stands facing forward in a textured block-knit crewneck sweater layered over a dark shirt, paired with wide-leg dark trousers and low-top sneakers. Soft directional studio lighting casts a prominent shadow along the floor against a smooth grey seamless backdrop.

Style

Vertical, Commercial, Monochrome, Clean

Techniques

Soft Light

Industries

Menswear

Color

Light Grey (40%)
Jet Black (50%)

Background

Grey Seamless

Context

Advertising Campaign