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BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Black and white studio portrait of a man wearing an oversized black button-down shirt and dark pants with hands in his pockets.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

man in black shirtman wearing black shirtblack button down shirtblack shirtbutton down shirtblack oversized shirtoversized shirtblack pantsblack denim

Description

A black and white studio portrait created for FRAME's 'Modern Man' 2023 advertising campaign, photographed and creatively directed by Erik Torstensson. The subject stands facing forward with hands tucked into front pockets, looking directly at the camera with a calm expression. He wears an oversized, long-sleeved black button-down shirt layered over a white crewneck undershirt, paired with dark jeans detailing distressed horizontal seam accents. Clean directional studio lighting casts soft shadows across the subject against a smooth, neutral studio backdrop.

Style

Vertical, Commercial, Monochrome, Minimalist

Techniques

Soft Light

Industries

Menswear

Color

Jet Black (80%)

Background

Grey Seamless, Sports Venue

Context

Advertising Campaign