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  • ·Taylor Fritz for FRAME Modern Man 2023 Campaign
BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Black and white portrait of Taylor Fritz resting his head on his hand while wearing a textured knit sweater and metal wristwatch.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

taylor fritztaylor fritz portraitknit crewneck sweatertextured knit sweatercrewneck sweaterknit sweatermens knitwearmetal wristwatchsilver watchwrist watch

Description

A black and white studio portrait of American tennis player Taylor Fritz photographed by Erik Torstensson for the FRAME 'Modern Man' 2023 advertising campaign. Fritz leans forward with his head resting against his right hand, gazing directly into the lens. He wears a heavy-gauge ribbed knit crewneck sweater paired with a stainless steel wristwatch featuring a linked bracelet. Studio lighting sculpts his facial features with soft shadows against a plain, dark seamless background.

Style

Horizontal, Commercial, Monochrome, Clean

Techniques

Soft Light

Industries

Menswear

Color

Light Grey (70%)
Jet Black (20%)

Background

Black Seamless

Context

Advertising Campaign