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Black and white portrait of Taylor Fritz resting his head on his hand while wearing a textured knit sweater and metal wristwatch.

FRAME 'Modern Man' 2023 Ad Campaign 2023

About

A black and white studio portrait of American tennis player Taylor Fritz photographed by Erik Torstensson for the FRAME 'Modern Man' 2023 advertising campaign. Fritz leans forward with his head resting against his right hand, gazing directly into the lens. He wears a heavy-gauge ribbed knit crewneck sweater paired with a stainless steel wristwatch featuring a linked bracelet. Studio lighting sculpts his facial features with soft shadows against a plain, dark seamless background.

Brand

FRAME

Project

FRAME 'Modern Man' 2023 Ad Campaign 2023

Keywords

taylor fritztaylor fritz portraitknit crewneck sweatertextured knit sweatercrewneck sweaterknit sweatermens knitwearmetal wristwatchsilver watchwrist watch

Credits

Erik Torstensson
Frame Chief Creative Director
Erik Torstensson
Photographer
Cherokee Jack
Models
Tanner Reese
Models
Bobby Okereke
Models

Styles

HorizontalCommercialMonochromeClean

Techniques

Soft Light

Industries

Menswear

Background

Black Seamless

Context

Advertising Campaign