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  • ·FRAME Modern Man 2023 Varsity Jacket Campaign
BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Man wearing white sunglasses, a brown varsity jacket with cream sleeves, and distressed denim against a brown background.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

jarred vanderbiltbrown varsity jacketvarsity jacketwhite rectangular sunglasseswhite sunglassesdistressed denim jeansdenim jeansblack man wearing sunglassesblack manman wearing varsity jacket

Description

Photographed by Erik Torstensson for the FRAME 'Modern Man' 2023 advertising campaign, the image captures a three-quarter studio portrait of model Jarred Vanderbilt against a warm brown backdrop. He wears a two-tone brown varsity bomber jacket featuring distressed cream leather sleeves, paired with a dark undershirt and medium-wash distressed denim jeans. Thick white rectangular sunglasses, small hoop earrings, and a subtle chain complete the menswear look, softly illuminated under warm studio lighting.

Style

Vertical, Commercial, Warm, Earthy

Techniques

Soft Light

Industries

Menswear

Color

Espresso (40%)
Denim (30%)
Cream (20%)

Background

Coloured Seamless

Context

Advertising Campaign