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  • ·FRAME Modern Man 2023 Campaign Denim Jacket
BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Rear view of a man wearing a blue FRAME denim jacket with logo patch and matching jeans against a grey studio background.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

FRAME denim jacketblue denim jacketdenim jacketFRAME jeansblue jeansdenim jeansdenim on denimmens denim outfit

Description

A close-up three-quarter rear shot features a man wearing a double denim ensemble from FRAME's 'Modern Man' 2023 advertising campaign photographed by Erik Torstensson. The washed blue denim trucker jacket features contrast stitching, metal shank buttons, and a white rectangular logo patch above the rear waistband. Styled over a textured black knit layer, the jacket is paired with matching relaxed-fit blue jeans. The subject holds dark rectangular sunglasses in one hand while wearing a subtle silver link bracelet against a solid, muted dark grey studio backdrop.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Menswear

Color

Denim (70%)
Jet Black (20%)

Background

Grey Seamless

Context

Advertising Campaign