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BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Man wearing dark sunglasses, a black collared bomber jacket, white t-shirt, and black jeans against a grey studio backdrop.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

man in sunglassesman in black jacketblack bomber jacketbomber jacketblack jacketwhite t shirtblack jeansdark sunglassessunglasses

Description

A monochrome fashion portrait features a standing man posed against a neutral grey studio backdrop for FRAME's 'Modern Man' 2023 campaign. He wears dark rectangular sunglasses, a black wool-style snap-front jacket with striped cuffs, a crisp white crewneck t-shirt, and matching black trousers. The subject faces the camera directly with both hands casually resting inside his pockets. Clean, even studio lighting emphasizes the stark contrast between the black outerwear and white inner shirt.

Style

Vertical, Commercial, Monochrome, Clean

Techniques

Soft Light

Industries

Menswear

Color

Jet Black (70%)
Pure White (20%)

Background

Grey Seamless

Context

Advertising Campaign