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BrandFRAME
Project'Modern Man' 2023 Ad Campaign
A man standing in a dark leather jacket with a plush shearling collar and dark jeans against a grey studio backdrop.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

man in leather jacketleather bomber jacketshearling collar jacketshearling leather jacketleather jacketbomber jacketdark washed jeanscharcoal jeansdenim jeanswhite man standingwhite manman standing

Description

A male model stands centered against a neutral grey seamless studio backdrop for the FRAME 'Modern Man' 2023 advertising campaign photographed by Erik Torstensson. He is styled in a dark leather zip-up bomber jacket accented with a substantial cream shearling collar and ribbed hem detailing. The outerwear is paired with slim-fit charcoal washed denim jeans and a simple dark base layer. Soft, controlled studio lighting evenly illuminates the textures of the leather and fleece.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Menswear

Color

Off-Black (50%)
Charcoal (30%)
Cream (20%)

Background

Grey Seamless

Context

Advertising Campaign