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  • ·HM and New York 2026 fashion campaign featuring a model
Brand
H&M
ProjectH&M&NEW YORK 2026
Model wearing a red plaid shirt, graphic tee, and paint-splattered jeans against a white background for H&M.

H&M H&M&NEW YORK 2026 2026

Associated creatives

Liya Kebede
Liya KebedeModel
Paloma Elsesser
Paloma ElsesserModel
Rafael Pavarotti
Rafael PavarottiPhotographer
Ice Spice
Ice SpiceTalent
Lynn Yaeger
Lynn YaegerTalent

Tags

model in red plaid shirtred plaid shirtplaid shirtred shirtwoman in plaid shirtgraphic t-shirtwhite graphic t-shirtgraphic teepaint splattered jeansdistressed denim jeansblue jeansdenim jeans

Description

This fashion campaign image for H&M features a model standing against a clean white backdrop, photographed by Rafael Pavarotti. The subject wears an unbuttoned red plaid overshirt layered over a white graphic t-shirt depicting dinosaurs, paired with wide-leg, paint-splattered denim jeans and black pointed footwear. The lighting is bright and even, highlighting the textured fabrics and casual, expressive styling of the look.