Brand

FRAME 'Modern Man' 2023 Ad Campaign 2023
Associated creatives
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Description
A full-length black and white studio portrait from the FRAME 'Modern Man' 2023 advertising campaign, photographed by Erik Torstensson. The male model stands centered against a smooth, solid grey seamless background with his hands held behind his back. He wears a classic black long-sleeve crewneck sweater paired with relaxed-fit black trousers and dark footwear. Soft directional lighting casts subtle shadows across the studio floor and highlights the clean, minimalist silhouette of the monochrome menswear look.