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BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Full-length black and white portrait of a man wearing a black crewneck sweater and loose black trousers against a grey studio backdrop.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

man in black sweaterman standingmale model posingblack crewneck sweaterblack sweatercrewneck sweaterblack trousersrelaxed fit trouserswide leg trousers

Description

A full-length black and white studio portrait from the FRAME 'Modern Man' 2023 advertising campaign, photographed by Erik Torstensson. The male model stands centered against a smooth, solid grey seamless background with his hands held behind his back. He wears a classic black long-sleeve crewneck sweater paired with relaxed-fit black trousers and dark footwear. Soft directional lighting casts subtle shadows across the studio floor and highlights the clean, minimalist silhouette of the monochrome menswear look.

Style

Vertical, Commercial, Monochrome, Clean

Techniques

Soft Light

Industries

Menswear

Color

Jet Black (90%)

Background

Grey Seamless, Sports Venue

Context

Advertising Campaign