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  • ·FRAME Modern Man Campaign Portrait by Erik Torstensson
BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Black man wearing a denim jacket and sunglasses with arms crossed, photographed for FRAME Modern Man campaign.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

black man wearing denim jacketblack manman wearing denim jacketdenim jacketman with sunglassessunglasses

Description

Black and white studio portrait from the FRAME Modern Man 2023 ad campaign, photographed by Erik Torstensson. The subject is a black man with braided hair and a beard, wearing dark sunglasses, a denim jacket with chest pockets, and a metallic watch on his wrist. He poses with his arms crossed against a dark, neutral backdrop, lit with low-key studio lighting that emphasizes textures in the denim and his accessories.

Style

Editorial, Vertical, Monochrome, Matte

Techniques

Low-key / chiaroscuro

Industries

High Street Fashion

Color

Charcoal (70%)
Jet Black (30%)

Background

Black Seamless

Context

Advertising Campaign