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BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Black and white studio portrait of a bearded man wearing a light plush zip fleece jacket over a black crewneck top.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

man in fleece jacketman in shearling jacketfleece jacketshearling jacketzip up jacketbearded manman smiling

Description

A studio portrait in monochrome captures a man from the waist up against a seamless studio backdrop. He wears an oversized, textured shearling zip-up jacket with a wide collar and contrasting dark pocket trim over a dark undershirt. Posing with one hand tucked into his pocket, he faces the camera with a subtle smile and neatly groomed facial hair. Diffused studio lighting produces soft gradients across the plush material of his outerwear and minimal shadow in the background.

Style

Vertical, Commercial, Monochrome, Clean

Techniques

Soft Light

Industries

Menswear

Color

Light Grey (60%)
Jet Black (40%)

Background

Grey Seamless, Sports Venue

Context

Advertising Campaign