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BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Monochrome portrait of a man wearing a dark jacket and trousers standing against a grey backdrop for FRAME

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

man in dark jacketdark jacketmanjacketblack turtleneckturtleneckblack trouserstrousers

Description

This monochrome portrait is part of the 'Modern Man' 2023 ad campaign for FRAME, photographed by Erik Torstensson. The full-length image features a man standing with hands in his pockets, wearing a dark jacket, turtleneck, and trousers against a neutral grey studio backdrop. The lighting is clean and directional, casting subtle highlights on the textured fabrics while maintaining a classic black-and-white aesthetic.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Jet Black (90%)
Silver (metallic) (10%)

Background

Grey Seamless

Context

Advertising Campaign