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  • ·FRAME Modern Man Campaign Portrait in Black Leather Jacket
BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Man wearing a black leather jacket and textured knit sweater against a dark grey studio background for FRAME Modern Man campaign

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

man in leather jacketman in black leather jacketleather jacketblack leather jacketknit sweaterpendant necklace

Description

This portrait from the FRAME Modern Man 2023 ad campaign features a man posing against a dark gradient studio background. He wears a black leather jacket draped over his shoulders, paired with a dark textured knit sweater and a pendant necklace. The dramatic lighting sculpts his features in a classic monochrome aesthetic, captured by photographer Erik Torstensson.

Style

Editorial, Vertical, Monochrome, Matte

Techniques

Low-key / chiaroscuro

Industries

Menswear

Color

Jet Black (70%)
Silver (metallic) (30%)

Background

Grey Seamless

Context

Advertising Campaign