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BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Man wearing black sunglasses and a textured black tank top with a chunky gold chain necklace against a light grey wall

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

black man wearing sunglassesblack manman wearing sunglassesblack sunglassessunglassesblack knit tank topblack tank toptank topchunky gold chain necklacegold chain necklacenecklace

Description

This portrait from the FRAME 'Modern Man' 2023 advertising campaign, photographed by Erik Torstensson, features a man wearing bold black sunglasses and a black knit tank top. He is accessorized with a prominent chunky chain necklace. The subject stands against a neutral grey studio background with soft directional lighting accentuating the textures of his apparel. The composition is a tightly framed shot highlighting masculine styling and contemporary accessories.

Style

Vertical, Commercial, Clean

Industries

Menswear

Color

Jet Black (80%)
Gold (20%)

Background

Grey Seamless

Context

Advertising Campaign