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Project'Modern Man' 2023 Ad Campaign
Monochrome portrait of a man wearing a dark double-breasted coat and touching his face in studio lighting

'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

man in coatman wearing coatdouble breasted coatblack coatman touching faceman posingmale portrait

Description

This monochrome portrait is part of the 'Modern Man' 2023 ad campaign for FRAME, photographed and directed by Erik Torstensson. The subject is captured from a three-quarter angle against a neutral background, wearing a heavy, structured double-breasted coat and a ribbed knit sweater. His hands are brought up near his chin in a thoughtful pose, with soft yet defined directional lighting casting sharp contours across his face and attire. The clean studio framing and high-contrast black-and-white grading highlight the tactile textures of the wool outerwear and knitwear.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Jet Black (90%)

Background

Grey Seamless

Context

Advertising Campaign