Logo
  • Home
  • ·Media
  • ·FRAME 'Modern Man' 2023 Ad Campaign Portrait
BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Man in black sunglasses and a black bomber jacket over a white t-shirt against a grey studio backdrop.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

man in black jacketman in sunglassesblack bomber jacketblack varsity jacketblack jacketwhite crewneck t shirtwhite t shirtblack rectangular sunglassesblack sunglasses

Description

A monochrome studio portrait from FRAME's 2023 'Modern Man' advertising campaign photographed by Erik Torstensson. The subject stands facing forward wearing rectangular black sunglasses, an open oversized black varsity jacket with contrast piping along the collar and striped ribbed cuffs, layered over a white crewneck t-shirt. The composition utilizes clean, directional studio lighting against a neutral grey seamless background.

Style

Vertical, Commercial, Monochrome, Clean

Techniques

Soft Light

Industries

Menswear

Color

Jet Black (70%)
Pure White (20%)

Background

Grey Seamless

Context

Advertising Campaign