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BrandFRAME
Project'Modern Man' 2023 Ad Campaign
Profile portrait of a man wearing a dark leather jacket and trousers against a neutral grey studio background.

FRAME 'Modern Man' 2023 Ad Campaign 2023

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Chief Creative Director
Erik Torstensson
Erik TorstenssonPhotographer
Cherokee Jack
Cherokee JackModels
Tanner Reese
Tanner ReeseModels
Bobby Okereke
Bobby OkerekeModels
Tyrell Hampton
Tyrell HamptonModels
Chris Hessney
Chris HessneyModels
Marcos Fecchino
Marcos FecchinoModels
Matt Holmes
Matt HolmesModels
Seppe Tirabassi
Seppe TirabassiModels
Brandon Ingram
Brandon IngramModels
Jarred Vanderbilt
Jarred VanderbiltModels
Nic Claxton
Nic ClaxtonModels
Precious Achiuwa
Precious AchiuwaModels
Rudy Gay
Rudy GayModels
Taylor Fritz
Taylor FritzModels
and Jalen Neal
and Jalen NealModels

Tags

man in leather jacketblack man in leather coatman in leather coatleather jacketleather coatleather trousersblack man profile portraitman profile portraitprofile portrait

Description

This portrait from the FRAME 'Modern Man' 2023 advertising campaign features a male subject in profile wearing a dark leather coat and coordinating trousers over a textured knit top. Photographed by Erik Torstensson, the image uses stark contrast and dramatic side lighting to highlight the rich texture of the garments against a seamless grey backdrop. The composition maintains a clean, editorial aesthetic with sharp focus on the contours of the attire and the subject's expression.

Style

Vertical, Commercial, Monochrome, Gritty

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Off-Black (30%)

Background

Grey Seamless

Context

Advertising Campaign